SEEN Safety is an award winning company based in New Zealand.

SEEN Safety is a leader in the development of sensor technology to protect pedestrians working in close proximity to heavy mobile equipment. Our flagship product, the IRIS 860 sensor, was first introduced in 2019 and is now used by hundreds of companies in more than 20 countries, including some of the world's top brands.

Design philosophy

At SEEN, we understand that the key to successful safety technology is a user-centered design approach that prioritizes simplicity, effectiveness, and affordability. Unlike traditional engineering-led development processes, we put the needs of the user first to create products that are easy to use and accessible to everyone. This user-centric approach is why SEEN's technology has rapidly gained widespread acceptance and popularity around the world.

Background

At SEEN, we were shocked to learn about how many people are killed or seriously injured by forklifts and heavy machines each year. We couldn't understand why this problem still existed, but discovered three main issues:

Passive safety controls such as high-visibility clothing, safe operating procedures, training, back-up beepers, blue lights, are not sufficient because they rely on people to notice, and do the right thing.
Because people make mistakes, an additional active layer of protection is needed for when passive safety controls fail.
Active safety safety controls are not widely used due to their complexity, expense, and lack of effectiveness in real-world conditions.

At SEEN, our goal is to provide health and safety managers with a practical and effective tool to mitigate critical pedestrian safety risk. We understand that there is no one-size-fits-all solution, but by focusing on designing a user-friendly and cost-effective solution, we aim to make a positive safety impact to help workers get home safely, every day.

History

Seen Safety Limited (then called Hunter Safety Lab Limited) was originally founded in 2014 by two industrial designers on a mission to prevent mistaken-for-game hunting accidents.

Production

All SEEN’s products are designed in SEEN’s New Zealand headquarters, and manufactured in Thailand by an ISO-90001 certified electronic manufacturing company.